These two :30 television spots were created for Maker’s Marks’ Make it Remarkable campaign. I served as lead creative on the project. These were shot on film in Los Angeles in January, 2021. With custom covers of A Tribe Called Quest’s song “Can I Kick It”, these spots seek to show the consumer that the best way to enjoy “their moment” is to make it personal.

A new identity design for Actors Theatre. Featured here are the new logo, a series of posters for the 2014-2015 season, and the 2014-2015 Season Guide. 

Explore the World. Start Within. is an advertising campaign I created for Bellarmine University to help inform prospective students about the benefits of the school. The work features quotes by Thomas Merton interspersed with testimonials from students. I wanted to cut through the noise of typical college advertising campaigns with something understated and quietly confident.

The Mark of the Maker was a brand campaign for Maker’s Mark that was all about highlighting the handmade nature of their product. Shown here are some select examples of television spots and print executions.

It seems most liquor companies do cocktail recipes on social media the same way – just a professionally shot photo of the drink and bottle. I wanted to do something different. Mix it up a bit. And it worked. Referrals to the Maker’s Mark website from Pinterest were up 1,125% over 2012. 617,50 total impressions in 2013 – up 659.33% since 2012.

These fun print ads were created for a campaign called Talk to Dupree. Using playful vintage stock photography of business professionals, these ads have some fun with the “boring” nature of municipal bond investments.

In 2014 Maker’s Mark commissioned a piece by famed glass artist Dale Chihuly to celebrate their 60th anniversary. Featured here is a print ad inviting fans of the brand to see the permanent installation, and help celebrate the anniversary. I worked with Chihuly’s team to identify a piece of his work that could evoke the iconic red wax used by Maker’s Mark. Lighting and photographing glass art was a new and fun challenge. After the work was installed at the distillery, all that was left to do was name the artwork. It was an honor to have my suggestion chosen – The Spirit of the Maker.

Maker’s Mark helped build their brand through the use of contextual advertising – tailoring their message to their specific audiences. Here are a pair of ads, used in point-of-sale materials across Colorado.

These ads were created for a partnership between Maker’s Mark and The Dallas Cowboys, and speak directly to the fans of both brands. They were used throughout the Cowboys Stadium and in liquor retailers in Texas. I served as both designer and writer for this project.

I’ve had the privilege of creating several television commercials for sunglass maker Maui Jim. Who doesn’t want to go to Hawaii for a week to shoot a commercial, right? Featured here are a couple of versions of the commercials. As a creative director on these projects, I took them from concepts and storyboards, through post production to final product.

Bluegrass Cellular is a wireless phone service provider and mobile device retailer based in Kentucky. I’ve had the opportunity to create several advertising campaigns for the brand. Featured here is a selection of broadcast ads from different campaigns.

These :30 spots were a part of a campaign called Inspired By You for Franciscan Health, a large hospital system in Indiana. With the use of a double-exposure-like effect, we sought to communicate that Franciscan Health’s primary objective is to get their patients back to their lives and what inspires them most.

A three-dimensional display to promote Jim Beam Devil’s Cut in large liquor retail stores. Devil’s Cut is a bourbon with a unique finishing process wherein extra bourbon is extracted from the walls of the barrel and added back into the liquid. This display served to catch the attention of shoppers and played a commercial that illustrated the process.

Some Maker’s Mark materials used in summer point-of-sale programs. Creating the sandcastle bottle was a fun challenge involving practical elements as well as photo manipulation.

The Louisville Graphic Design Association's "25 Years of the LGDA" features artwork and design from 25 different artists. Graphic designers were invited to create a piece inspired by a particular year. I had 1989.

One day at work while something boring was happening, a couple of coworkers and I decided that we needed to create shareable digital valentines based on celebrity mugshots. So we did — after work, of course. 

Big Fresh are an eclectic band from Lexington, Kentucky. I’ve designed the packaging for a number of their album releases. This one, titled Moneychasers, was particularly fun to work on. The group wanted the design to reference classic board games from the 1980s. With the group’s help, I developed an actual board game based on the themes of the songs. I love projects that allow me to work in multiple disciplines like identity design, typography, photograpy, retouching, writing, etc.

In 2016 I designed the logo and identify for Star Hill Provisions – an eatery located on the campus of Maker's Mark Distillery in their beautifully renovated Distiller's House.

Google Cardboard is a simple VR viewer anyone can build. Here are two branded versions I created for Bluegrass Cellular. One features a vibrant custom illustration and the other allows users to color it themselves.

A poster design for a Kentucky hiring initiative.